ASHWIN
Senior Vice President

Ashwin
Adhikari

Senior Business Leader building and scaling EdTech & SaaS ventures. Strategic partnerships with Cambridge and Harvard. Multi-crore P&L ownership.

₹32Cr+

P&L Managed

150+

Institutions

20+

Years Exp

Ashwin Adhikari
20+

Years

Experience

Core Skills

New Venture Development
P&L Leadership
Strategic Partnerships
National Team Leadership
Go-to-Market Strategy
Enterprise Sales
EdTech & SaaS
Market Expansion

Transforming early-stage initiatives into high-growth businesses.

Senior Business Leader with 20+ years of proven experience building and scaling new ventures in EdTech and SaaS. Successfully managed multi-crore revenue portfolios while establishing strategic alliances with Cambridge and Harvard.

Recognized by founders for designing comprehensive growth strategies—from market entry to national expansion—and translating complex opportunities into measurable business impact through entrepreneurial rigor and strategic execution.

Competencies

Additional Expertise

Enterprise Sales StrategyBusiness TransformationMarket Entry & ExpansionStakeholder & Investor EngagementEdTech Product CommercializationRevenue Forecasting & KPI OptimizationInstitutional Partnerships & AlliancesChange & Growth Management

Track Record

Strategic Wins

₹32 Cr+

Annual Revenue

KARE Enterprise — 90% YoY growth with full P&L accountability and 100% client retention

175%

Revenue Growth

Jio Embibe — Pivoted West Zone to B2B/B2B2C, achieving #1 national ranking

₹18.5 Cr

Media Bookings

DailyHunt — Plus ₹11 Cr TCV from SaaS conversions with 50% POC conversion rate

₹16 Cr

SaaS Revenue

Buzzyears/Skolaro — ₹6 Cr Year 1, ₹10 Cr Year 2 for India's first cloud-native education platform

1,200+

Students Enrolled

Vedantu — Launched hybrid learning centers at ₹55K avg fee capturing Tier 2 & 3 markets

3x

Target Growth

MAF Technologies — Scaling from $2M → $6M with Cambridge & Harvard partnerships

Career

Experience

Jan 2024 — Present

Senior Vice President

MAF Technologies (GetSetLearn)

  • Expanding PAN-India operations in Tier 2 & Tier 3 cities, capturing untapped markets and unlocking new institutional partnerships
  • Leading hybrid education programs: Robotics & AI (STEM for K-12), Entrepreneurship Skills (Cambridge co-certified), Life Skills (Harvard-developed)
  • Architecting a national sales and business development organization, mentoring leaders, defining KPIs across all product verticals
  • Targeting 3x revenue growth ($2M → $6M) in 12–24 months with Cambridge & Harvard alliances

Feb 2023 — Oct 2023

Head — Hybrid Learning Centers

Vedantu Innovation

  • Built a national team to identify high-potential schools, colleges and coaching institutions, executing pan-India GTM strategy
  • Converted 50% of 30 LOIs into MOUs, enrolling 1,200 students at ₹55,000 average fee
  • Structured partnerships with education financing providers, enabling flexible payment options and expanding market adoption
  • Delivered weekly performance updates to CEO, collaborating with marketing, digital, and operational teams

May 2021 — Jan 2023

Regional Business Head — Education

Verse Innovation (DailyHunt)

  • Delivered ₹18.5 Cr in media bookings and ₹11 Cr TCV from SaaS conversions with complete P&L accountability
  • Acquired 25 higher education and K-12 institutions, converting 50% of POCs into paid subscriptions
  • Optimized call center operations, increasing high-quality lead contribution from 10% → 40%
  • Built and led education vertical from inception; awarded Most Promising Upcoming Leader 2021-22

Jan 2020 — May 2021

West Zone Head

Jio Embibe

  • Pivoted West Zone from B2C-only to B2B/B2B2C, driving 175% revenue growth (₹4 Cr → ₹7 Cr) during pandemic
  • Directed team to achieve #1 national ranking in revenue and client acquisition across all quarters
  • Forged alliances with Financepeer, GrayQuest, and Paytm, unlocking additional revenue streams
  • Core member of K12 B2B/B2B2C GTM strategy team, advising Founder & CEO on enterprise strategy

Nov 2017 — Jan 2020

State Head

KARE Enterprise

  • Delivered ₹32 Cr+ annual revenue with 90% YoY growth and full P&L accountability
  • Built custom e-commerce platforms & microsites for institutions, centralizing procurement and bringing transparency
  • Secured contracts with major education chains and corporates, achieving 100% client retention
  • Led 10-member team (6 sales, 4 operations) to align execution with growth objectives

Feb 2015 — Oct 2017

Regional Manager — West India

Edutor Technologies

  • Generated ₹5 Cr+ revenue through marquee client acquisitions across K-12 and higher education
  • Built alliances with Apple, Microsoft, Lenovo & global publishers (Cambridge, Scholastic, Oxford, Cengage)
  • Scaled operations across Mumbai, Gujarat, MP, Maharashtra, and Goa with 100% increase in user adoption
  • Presented to Mumbai Angels, Everstone, Ashish Dhawan, and Aavishkar Capital for fundraising

Jul 2012 — Feb 2015

Regional Manager — Sales

Buzzyears Education (Skolaro)

  • Led nationwide sales for India's first cloud-native education management platform
  • Secured adoption across universities, HEIs, and K-12 chains — ₹6 Cr Year 1, ₹10 Cr Year 2
  • Structured alliance with Sify Technologies, equipped their salesforce to integrate SaaS solutions
  • Top Performer Awards FY 2013 & 2014

Earlier Career (2003 — 2012)

Jun 2010 — Jun 2012

Business Manager

Educomp Solutions

Ranked as top-performing sales leader nationally, securing large-scale institutional closures

2010

Sales Head — Mumbai

Data Shore Index

Led Mumbai sales operations and client acquisition

May 2008 — Sep 2009

Territory Manager

Reliance Life Insurance (ADAG)

Expanded territory sales and distribution networks in financial services

Jan 2003 — Apr 2006

Marketing Engineer

Bhushan Steel & Strips

Transitioned from engineering to commercial leadership, developing B2B sales foundations

Background

Education

2006 — 2008

PGD — Planning & Entrepreneurship

Finance & Marketing

IMI Belgium & IIPM, New Delhi

1998 — 2002

B.E. Mechanical Engineering

Rajiv Gandhi Prodyogiki Vishwavidyalaya, Bhopal

ASHWIN

Get in touch

Let's connect

Interested in discussing executive opportunities, strategic partnerships, or the future of EdTech?

Based in Mumbai, India